ATTENTION AUTHORS
Ready to leverage your book as the business-building tool it should be?
Welcome to the
Business-Savvy Author
So, you’re an entrepreneur and new(-ish) author and you’re ready to start making money from this masterpiece you’ve written.
You’ve sold a few copies or maybe you have a plan to do so,
but things feel overwhelming.
Tell me if this sounds like you…
- You’re new at being an author and not sure how you’ll get your book in the hands of the right people - your true Dream Clients
- You have a rough marketing plan, but there’s still a disconnect between your book and your wildly successful business
- The book is done (or close to being done) but you don’t feel like the “Thought Leader in your space” that you were hoping to feel
- Your selling copies, but not as quickly as you’d like and you’re not seeing those leads and sales flowing in (yet!)
- You know a little about sales and marketing, but the whole thing still feels overwhelming
Friend, I feel you, and here’s the hard truth….
If your book is not growing your business, then it’s not doing its job.
I want to tell you that writing a book is a huge feat and you should be really proud. I remember when I launched my first book back in 2021, it felt like one of the hardest things I’ve ever done… ever! And yes, that includes launching a business and giving birth twice.
But seriously, you have worked SO hard to create a manuscript that changes lives only to have boxes and boxes of your book sitting in the corner of your basement collecting dust.
You deserve better. Your book deserves better! Your business most definitely deserves better.
That’s why I created a course all about how to grow your business through the power of your book.
I need this course!
Welcome to the Business-Savvy Author
In this short, but powerful course, I will walk you through everything I’ve learned about promoting and selling your book so that it ends up in the hands of the people who need it most. I’ll also share my top secrets for leveraging your book to help you build your audience and your credibility.
The golden nuggets I share in this course will help you…
- Sell more copies of your book (and have fun doing it)
- Position you as a Thought Leader, true expert in your space
- Create the right content about your book launch that connects with your audience and gets them excited about this major milestone
- Land you media opportunities, speaking gigs and other forms of authority-building exposure
- Attract your dream customers so they’ll not only buy your book but want to take the next step and work with you!
But don’t worry, we’re not going to cover this all at once. In fact, I’ve uncovered that there are 5 major phases to a book launch. These are the exact phases we cover in the Business-Savvy Author course.
The 5 Phases of a Business-Savvy Book Launch
Phase # 1: Goal Setting
In this middle I help you get clear on the goals you wish to achieve through writing a book. We’ll get clear on what role this masterpiece plays on your business and how to set goals the right way, so you have a path to achieving your desired end result. Without goals, you’ll flounder and this book will sit on your own shelf, but no one else’s.
Phase # 2: Prepping to Sell
As you go along your writing journey, there are several strategies I can offer you that will help you be prepared to sell a great book when the time comes. Creating and collecting the right assets, getting your ducks in a row so that when it’s launch time, you are armed and ready to sell a boat-load of copies with joy and ease.
Phase # 3: Building Awareness
This is where I share how to get your audience excited about your upcoming book. I share specific content strategies that have worked for me when I launched my own best-seller. I’ll also help you connect with your audience better, so that when the book is available, they are excited to buy!
Phase #4: Your Book Launch
There is so much to know about launching a book, and this part of the journey can feel very overwhelming. I’ll teach how how to map out a launch so you feel organized and can create as many sales as possible within a short amount of time. This model is all about how we ensure you are hitting those sales goals you sent out in phase 1.
Phase # 5: Leveraging your Book
Lastly, I teach you how to use your book to grow your audience and your credibility. Your book is a massive authority-builder, but only if people know about it. I walk you through the ways you can use your book to get media exposure, speaking gigs and loads more opportunities for visibility. If done right, these opportunities should help you create more sales in your business.
Don’t take our word for it….
Amanda Casinha
"Being a coaching client of Lianne has allowed me to shift my attitude about myself and my business allowing me to triple its revenue in a short period of time! Even as a seasoned marketer with decades of experience, I learned so much from this course. I was able to leverage the book to grow my audience and sell out all copies of my book before they even arrived at my door. Lianne is able to give you the steps you need to market your book and grow your business with ease. She takes away all of the guesswork and saves you the time you would have spent going down the Google rabbit hole. Highly Recommend!"
Chernell Bartholomew
"Lianne has been my business coach and has been instrumental in my understanding of how to structure a profitable business. How to take clients from just finding me to becoming a dream client.
She has taught me how to turn ideas into action, how to question my resistance & build a clear vision. She helped me create a successful mindset and working with her to outline my chapter I realized we all have beautiful stories, it's a valuable part of my brand & story and I'm excited to explore more."
Sabrina Greer
"I have worked with Lianne in numerous capacities over the years. She has been my business coach, mentor, and go-to human for all things sales and marketing. Since publishing her book, Lianne has become a frequent guest expert in our community, teaching other authors and aspiring authors how to duplicate her abundant success. She is a fountain of knowledge and incredibly generous when it comes to sharing it."
Frequently Asked Questions
Now, if you’ve made it this far, you probably have a few questions.
Q: How long will I have access to this course?
A: As a student of BSA, you’ll have access to the course content for the lifetime of the course.
Q: What if I don’t have a lot of time to work through the course content?
A: The great news is you don’t have to! This course is designed to be consumed and implemented quickly. Lessons are short and powerful and everything is recorded so you can return to it when you have the time.
Q: What if I can’t afford an expensive course?
A: We’ve intentionally priced this course to be accessible and affordable to all. If you have a book and you want to grow your sales, you really can’t afford to move forward without this course.
Q: I’m already working with a writing coach/publisher/social media person. Do I need this course?
A: Yes. The truth is, you can never have enough help. I have over 20 years of experiences in sales and marketing and the stuff I share goes beyond templates and tips. I know things even most business coaches don’t know and I share business-building strategies that will serve you now and for years to come.
Q: OK, I’m in, where do I sign up?
A: Fabulous, I can’t wait to welcome you inside the course. You can register HERE.
Listen, you’ve worked so hard on this book. Don’t let your dreams of being a successful author and entrepreneur die all because you didn’t take the time to learn the business side of your book.
The impact, the reach and the revenue you desire are all within reach, but you have to think like a marketer and not just an author.
Your dreams and goals are waiting for you. Let me help you connect the dots. Let’s make sure this book is a true game-changer for you.
